Get ready to toss out your old makeup routine because BOOIE BEAUTY is about to shake up your beauty game! Founded by the one and only Celeste Barber alongside business partner Claire Greaves, this five-piece makeup collection is launching globally on July 15th, and trust us—you won’t want to miss it.
Known for her wit and charm, Celeste wasn’t satisfied with the status quo of the beauty industry. “When did makeup become so bloody stressful?” she quipped. “And why are the only beauty products for women over a certain age anti-ageing creams?” Thus, BOOIE BEAUTY was born—a brand that’s all about simplicity, inclusivity, and celebrating the best version of you.
Whether you’re a makeup aficionado with a stash that could rival a Sephora aisle or someone who’s intimidated by the sheer number of products available, BOOIE promises to have something for everyone. From the moment you swipe on their perfectly pigmented blush to the final coat of mascara that gives you lashes for days, BOOIE products have been carefully curated to enhance your natural beauty, effortlessly.
Why another beauty brand, you ask?
In true (and relatable) Celeste style, this brand is not just about what’s in the tube—it’s about what it stands for: challenging ageism in the beauty industry and celebrating beauty at every stage of life. “BOOIE is for those of us who love makeup but sometimes feel lost in the sea of choices out there,” Celeste explains. “We wanted to create a line that’s not only easy to use but also brings joy and confidence to everyone, no matter their skill level.”
So, whether you’re 18 or 80, everyone can at least figure out the basics!
The Price is right
Speaking of joy, BOOIE BEAUTY won’t break the bank either, proving that fabulous makeup doesn’t have to come with a hefty price tag. Savvy shoppers rejoice!
Add these to your shopping list before they sell out…
‘Bloody Delicious!‘ $39 Keep your skin glowing with this every day Illuminator Moisturiser
‘BAM! BAM! BAM!‘ $22 A three-in-one Lip, Eye and Cheek Tint that you never knew you needed – until now!
‘YOU’RE WELCOME‘ $31 A tubular mascara won’t smudge or cause panda eyes! Hooray.
‘Bring Back the Bush‘ $21 Keep unruly hairs in place with this Eyebrow Gel Tint
‘Where the Hell Is My…? $28 A nourishing non-stick Lip Balm to pop in every handbag
So pop July 15th in your diaries beauties! All products will be available online at booie.com
